Wednesday, June 30, 2010

In-House Call Center Software

In-House Call Center Software
There are two types of call center software: in-house software supported by internal call center staff and call center software that is handled remotely. Remote handling of help desk software gives the appearance that help desk calls are handled by your organization when in fact another company is performing all the work.

If your going to manage your own call center software, then you need to fully comprehend the modern call center tasks, together with the business processes. All the strategic plans and the visions that the company has must be in complete agreement with the call center, as well. In certain cases, the directions are expressed in the form of a team charter, which contains all the roles and responsibilities of the call center, together with its mission, core processes and vision.

Whenever considering call center software that will be handled by another organization, make sure that they have a successful history of help desk software installation and implementation. Although it is not difficult to locate a business providing such services, the company interested in taking over call center software responsibilities must make sure that their help desk staff has a firm grasp of the company's products and processes.

Monday, June 28, 2010

Voice Broadcasting can be such a great technology

Voice Broadcasting can be such a great technology for so many applications. It has been a popular and growing tool now for many years and for good reason. Imagine being able to deliver a message to large numbers of people without having to pay the cost of tele agents, and having the ability of sending one message to a live pick up vs. a different message to an answering machine. Add to this the marrying of interactive voice technology where a recipient is able to press a number key and be transferred to a live agent, or place an order for a product or service. It is the ultimate technology in terms of cost efficiencies and flexibility for marketers, political consultants, municipalities, collection organizations, and many other entities.
But powerful tools in the hands of fools create a great deal of danger. See Bob Tuttle and Mark Edwards for details. Their firm "The Broadcast Team" (aka TBT) was recently fined $1,000,000 by the FTC and the Department of Justice for violations Telemarketing Sales Rule (TSR) in the course of using "voice broadcasting" to call millions of U.S. consumers using automated dialers and prerecorded messages.
The Federal Trade Commission today announced that Tuttle and Edwards firm was charged with making tens of millions of illegal automated telemarketing calls and they have agreed to pay a $1 million civil penalty under a settlement reached with the agency and the U.S. Department of Justice. They had violated the Telemarketing Sales Rule (TSR) in the course of using "voice broadcasting" to call millions of U.S. consumers using automated dialers and prerecorded messages.
A federal district court action brought by DOJ on behalf of the Commission alleges that the Florida-based telemarketer's automated phone dialing service called and then illegally hung up on more than 64 million people – and called more than a million numbers that were listed on the National Do Not Call (DNC) Registry. Lloyd Gomberg, Senior Vice President of Freedom telework Inc. said “The law is very clear- Even when Voice broadcasting is legally permissible the calling list still must be scrubbed against the FTC and various States Do Not Call Lists.”
Gomberg further noted that Freedom Telework Voice broadcast customers are also advised that it is unlawful to send audio messages to any emergency phone lines. For example, 911 numbers, hospital medical service lines, physicians, health care facilities, poison control centers, fire or law enforcement agencies. Another basic rule according to Gomberg: Do not send unsolicited audio messages to those who will incur charges. For example: beepers, pagers or cell phones unless you have permission.
In the broadcast team case, The FTC's Telemarketing Sales Rule (TSR) was violated in the course of using "voice broadcasting" to call millions of U.S. consumers using automated dialers and prerecorded messages. Many of the numbers TBT called were on the DNC Registry, making the calls themselves unlawful. The FTC also charged that TBT failed to pay for access to the DNC Registry's numbers in numerous instances. TBT had argued that the TSR did not apply to its delivery of prerecorded messages and should not apply to its plans to use prerecorded messages to solicit funds on behalf of a charity. But in a related case pending in the same court, U.S. District Court Judge Anne Conway rejected TBT's legal arguments last April. The court ruled that TBT is a required to comply with the TSR, and that exempting TBT from the TSR's requirements would frustrate the FTC "in achieving its goal of protecting the residential privacy of consumers."
Gomberg said “ This technology is powerful and incisive- just make sure that you consult an attorney and know that you are on firm legal ground before proceeding with a campaign.”

Saturday, June 26, 2010

Telemarketing is not as easy as it looks.

Telemarketing is not as easy as it looks.

Telemarketing involves talking on the phone to someone you do not know and trying to convince them to buy a product, use a service, or sign up for a special offer.

Many times, telemarketers fail because they are not doing the job properly.

Speaking is a skill, and there are techniques that can be applied to speaking that will help anyone become a successful telemarketer.

These are the seven steps to successful telemarketing.


Step #1: Motivation

One of the most important things in telemarketing is motivation. Someone has to want to do the job. The overall motivation will determine how they speak to people. So, successful telemarketers are very motivated to do the job.

Step #2: Product knowledge

In order to successfully speak about a product or a service, the telemarketer must know about the product or the service. Customers will ask questions before they buy or sign up for something, so the telemarketer should be able to answer the questions. Knowing the product or service will help the telemarketer make a successful deal.

Step #3: Know the call format

The telemarketer should have a call format or a call plan. They should know the order of the call: the introduction, the description of the product, the price, the value of the product, how to order, and the closing. Many companies will have a script to follow. A successful telemarketer will know the script and use it to their advantage.

Step #4: Attitude

Attitude is evident on the phone. When someone' happy and excited, those emotions will palatable, even on the hone. Angry, upset, or frustrated telemarketers are usually not successful. So, the successful telemarketer will have a positive attitude while doing their job.

Step #5: Know the customer

A good telemarketer will know the customer. Know when it is a good time to call. Calling during dinner, early in the morning, or late at night will not be successful. If you call at a bad time, ask the customer when a better time to call would be. Know what they are looking for. Do not try to sell them something they are not interested in. This will create hostility. Listen to what the customer has to say. Their comments and input can help you guide the direction of your call. Respect the customer's feelings and comments. Knowing the customer is a successful technique for any telemarketer.

Step #6: Visualise your success

Many telemarketers receive bonuses or rewards for a job well done. A successful telemarketer will visualise his or her success. They set goals and work towards those goals. Having a vision of what you want to get out of this job will help create a successful telemarketer.

Step #7 Enjoy the success

A successful telemarketer will always take the time to enjoy the fruit of their hard work. They will be proud of their successes and will continue to strive for future success.

In conclusion, these seven steps are simple techniques that any telemarketer can immediately apply to be successful.

The way the materials are presented, the attitude, the knowledge, and the motivation are all integral parts of a successful telemarketer.


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Wednesday, June 23, 2010

10 marketing don'ts

The don'ts of marketing
Mistake 1: Failing to accurately identify your target markets

Many businesses fail because they try to tackle too many types of customer on a limited marketing budget. Trying to sell to every member of the public is a recipe for disaster. Even companies that have universal demand for their product, such as big soap manufacturers, have specific target markets for each of their products.
Bend over at your peril...

Suggestions on how to avoid this mistake:

Identify those customer groups that are most likely to need/want your product and then go after them.

Develop a profile of your target customer
How much do you need to know about your customers?

Know your market
Tips on how to define your market.

Complete our online training module called 'Target your marketing'.

Target your marketing
This free online training module is for those who need to refine their targets and want to make the best use of limited marketing resources. It also shows you how to carefully select the most lucrative targets for your business. The module is fully funded by New Zealand Trade and Enterprise - which also manages biz.org.nz. [This link goes to the Small Business Company's website.]
Mistake 2: Not doing market research

How do you know if people are going to want your product or service? How do you know how much they will pay? Some suggestions on how to avoid this mistake:

Before committing yourself to a new business, do some market research.

The internet is a good source of published information. You can use chat rooms or forums to get feedback and input without spending any money.

Or you can test the market using surveys or focus groups among members of your target audience. Testing can keep you from making costly mistakes based on false assumptions about your product, service or customers.

Find out more about the importance of market research
Mistake 3: Relying on just one or two marketing tactics

It's only natural to rely on the marketing tactics you're most comfortable with. If you like meeting and talking to new people, you may focus on networking. If you're shy, on the other hand, you might rely solely on direct mail.Relying on one or two marketing tactics is a major marketing mistake because customers invariably need to be exposed to your message in at least three different ways before they’ll consider buying your product or using your service. Suggestion on how to avoid this mistake:

When you’re planning your marketing programme, choose from a variety of tactics.

Other marketing tactics include:

Email marketing

Cold calling

Direct marketing
Mistake 4: Failing to communicate your point of difference

As technology and education continue to improve, the marketplace is getting more and more competitive. Your product or service has to have something special or unique about it so customers will choose it over similar ones provided by your competitors. This is what is known as your ‘point of difference’. However it is no good having a point of difference if your customers don't know what it is, so you should include it in your marketing.
Mistake 5: Using marketing tactics that are not target-specific

The more directly you can reach your target market, the more cost-effective your marketing will be.

For example, if your target market is homemakers, you are wasting your money if you advertise on a radio station whose audience is predominantly students (no matter how good a deal the radio rep says it is). If your target market is lawyers, you are much better off using direct mail or telemarketing than advertising in the newspaper.
Mistake 6: Trying to say too much

People are subjected to more and more information and have less time to absorb it. So it is a mistake to tell people too much in one go. Chances are they will simply switch off and move on to the next piece of information. Suggestion on how to avoid this mistake:

The key is to keep your message simple. Generally speaking, it should be one main thought, fact or idea.
Mistake 7: Not spending enough on marketing and promotion

Marketing and promotion are what stimulate the sales for your business. Therefore it is important to budget for tactics that will enable you to achieve these sales. As a general rule of thumb, you might want to spend between 3 and 6 percent of your projected turnover when you’re starting out; and 1 to 3 percent of your projected turnover if you’ve been in business for two or more years.
Get busy with ya greenbacks
Mistake 8: Marketing only when you have time

Sometimes business owners become so busy servicing existing customers that they neglect to continue marketing to prospective customers. Since customer attrition is inevitable, marketing only during the slow times means that you could end up with periods where you have no customers at all. The familiar result in many service-based businesses is cashflow peaks and troughs.
Mistake 9: Failing to present a professional image

Your business cards, letterheads, invoices, brochures, premise's signage, vehicle signage and uniforms all create an image in your customers’ minds. The more professional they look, the more confident your customers will be that you can satisfy their needs or solve their problems.

If you sell services, rather than tangible products that customers can pick up and examine, then presenting a professional image is even more important. Your brochures and stationery are the only tangible evidence of your professionalism.
Mistake 10: Underestimating the importance of current customers

It is easy to forget about your current customers in the excitement of attracting new customers. This is a big mistake, since studies have shown it costs five times more to win a new customer than to ‘resell’ to an existing one. Suggestion on how to avoid this mistake:
Data: useful for retaining customers

Keep a database of customers and be sure your marketing plan includes tactics aimed at stimulating repeat business from these. If you lose customers, make an effort to get them back.

Tuesday, June 22, 2010

On Demand Contact Center Solution

OnDemand Contact Center

Delivered in the Software-as-a-Service (SaaS) model, Contactual allows you to immediately deploy your call center for a low subscription fee with no hardware or software to buy and no implementation or maintenance team to hire.
With the OnDemand Contact Center’s rich feature set you can quickly and easily optimize your operations and immediately realize significant cost-savings that continue over time.
Contactual has been the leader in hosted contact center technology since 2000. Our patented skills based routing algorithm, patent pending Advanced Virtual Tenant Architecture℠ (AVTA), and 6 additional patent pending technologies set us apart. Our commitment to continuous innovation has reinvented the customer contact experience and is something that will continue to benefit our customers and partners for years to come.
You can rest assured that the OnDemand Contact center is extremely reliable; leveraging a fully-redundant infrastructure hosted in top tier data centers.

Monday, June 21, 2010

Mekashron call center software

True Call Center Management
Mekashron call center software will allow you to effortlessly control and manage any size of Call Center - everything from unlimited numbers of on-site customer service workers to remote sales reps is catered for. Both locally and remotely, your staff will have everything they need at their fingertips.

Sunday, June 20, 2010

Telemarketing softwares

Acarda Sales Technologies provides a range of call center and telemarketing software products to help maximise your business productivity. Our TeamMax Call Center software is for groups of people engaged in outbound telemarketing, CallAssist is for single user telemarketers and Acarda Messenger is a fully automated auto dialer.

OUTBOUND CALL CENTER

# Manage calling lists in a centralized database
# Manage do not call lists in a centralized database
# Allocate one telephone number at a time to each agent
# Ensure do not call telephone numbers are not called
# Call outcome and detail management
# Automatic demand dialing from each agent’s computer
# Preview dialing option
# Customize agent screens
# Multiple campaigns with their own script
# Performance reporting
# Call management, analysis, statistics
# Low cost hardware requirement
# Many more features

oUTBOUND TELEMARKETING dIALER

* Increase productivity
* Demand dialing at the press of one button
* Fast and accurate, never mis-dials
* Supports multiple campaigns
* Import a list of telephone numbers into a campaign
* Manage do not call lists
* Supports FTC DNC import file format
* Requeue numbers in the call list with one click
* Assign a time to call a number back later
* Record a range of responses to questions you ask
* Ability to play a pre-recorded message to voice mail
* Ability to record the conversation
* Low cost hardware requirement
* Many more features